Privacy Policy

Information We Collect

When you use the analyzer or builder, you may enter information about your PC hardware (CPU, GPU, RAM, storage, PSU, and use case). This data is used in real time to generate an analysis or recommendation and is not tied to your real-world identity.

We do not ask you to create an account and we do not intentionally collect names, addresses, or other directly identifying information.

How Your Data Is Used

Hardware configuration data you provide is processed to:

• Estimate bottlenecks and performance characteristics of your system.
• Generate upgrade paths and compatible part suggestions.
• Improve the clarity and usefulness of our recommendations.

The analyzer and builder process your input locally in your browser. No AI provider receives it. Analytics events do not include your free-text input.

Cookies & Local Storage

We may use cookies or local storage to remember your theme preference, keep basic UI settings, and understand how visitors use the site (for example, which pages are most popular).

Reopen Privacy choices in the footer to change your selection. Withdrawing consent reloads the page to stop optional scripts; use your browser settings to clear cookies already set. You can also control or clear cookies in your browser settings. If you block cookies completely, some features may not work as intended but the core tools should remain usable.

Analytics & Advertising

If you allow analytics, Google Analytics measures page visits, tool completions and Amazon link clicks. It may process cookies, device information and IP addresses under Google’s policies. Optional analytics and advertising scripts are not loaded when you choose Necessary only.

Advertising is disabled by default until a network approves the site and its consent setup is configured. When enabled, the selected provider may be Google AdSense or Journey/Grow by Mediavine. Allowing optional services permits the provider to load; it may request additional consent for cookies, device identifiers and advertising. Our local privacy choices do not replace the provider’s certified consent platform.

How Google uses data from partner sites · Mediavine privacy policy

Third-Party Links & Affiliates

Some links on this site point to third-party retailers (for example, Amazon, Newegg, or others). Purchases made through those links may earn us an affiliate commission. Those retailers have their own privacy and cookie policies, which apply once you leave whattoupgrade.com.

Data Retention

Build configurations you enter are used to generate results in real time and are not stored as user profiles. Aggregate, non-personal logs may be retained for security, performance monitoring, or analytics.

Changes to This Policy

We may update this privacy policy from time to time. When we do, we will update the "last updated" date at the bottom of this page. Continued use of the site after changes take effect means you accept the revised policy.