Privacy Policy

Information We Collect

When you use the analyzer or builder, you may enter information about your PC hardware (CPU, GPU, RAM, storage, PSU, and use case). This data is used in real time to generate an analysis or recommendation and is not tied to your real-world identity.

We do not ask you to create an account and we do not intentionally collect names, addresses, or other directly identifying information.

How Your Data Is Used

Hardware configuration data you provide is processed to:

• Estimate bottlenecks and performance characteristics of your system.
• Generate upgrade paths and compatible part suggestions.
• Improve the clarity and usefulness of our recommendations.

We do not sell your configuration data. It may be temporarily processed by our infrastructure and AI providers solely to fulfill your request.

Cookies & Local Storage

We may use cookies or local storage to remember your theme preference, keep basic UI settings, and understand how visitors use the site (for example, which pages are most popular).

You can control or clear cookies in your browser settings. If you block cookies completely, some features may not work as intended but the core tools should remain usable.

Analytics & Advertising

We use analytics tools (such as Google Analytics) to understand aggregated traffic patterns. These tools may set their own cookies or identifiers in accordance with their respective privacy policies.

Advertising on this site is managed by Journey by Mediavine. Mediavine and its advertising partners may collect and use data (including cookies, device identifiers, and IP addresses) to serve and measure personalized ads. We also use the Grow.me service by Mediavine, which may set cookies and collect usage data to power on-site features. You can learn more in Mediavine's privacy policy at mediavine.com/privacy-policy and manage your consent choices where applicable.

Third-Party Links & Affiliates

Some links on this site point to third-party retailers (for example, Amazon, Newegg, or others). Purchases made through those links may earn us an affiliate commission. Those retailers have their own privacy and cookie policies, which apply once you leave whattoupgrade.com.

Data Retention

Build configurations you enter are used to generate results in real time and are not stored as user profiles. Aggregate, non-personal logs may be retained for security, performance monitoring, or analytics.

Changes to This Policy

We may update this privacy policy from time to time. When we do, we will update the "last updated" date at the bottom of this page. Continued use of the site after changes take effect means you accept the revised policy.